Website design is not ‘One size fit all.’ Rather, for different genres and industries, website design needs to vary accordingly. Website design and development is a customized procedure and the design needs to vary and conform to the nature of the websites and requirements of the industry.
Moreover, website design is not only about visual presentation but it also has a great deal to do with planning and strategizing to achieve website goals and objectives. In fact, online success of a website depends on its design as well its marketing strategy. Therefore, corporate website design is a very crucial process. Here are 5 crucial considerations that you need to keep in mind.
Typography
If content is the king, then fonts are what illustrates the king. Typography of a website plays a crucial role in defining its look and feel. Moreover, it speaks a great deal about your professionalism. Good typography has a positive influence on people and gives a positive impression about your organization.
It should also be noted that print typography and online typography have a high degree of variance. What works in print does not work well online. In view of this fact, some of the best online fonts are Helvetica, Sans-serif etc.
Also, fonts can convey company beliefs to the audience. For companies that are conservative in their approach, serif typefaces would work well and so on. Another prime consideration governing the choice of fonts should be its easy rendering across web browsers.
Colors
Colors of a website influence the mood of visitors and actually trigger of specific responses in them. Moreover, for corporate website, the choice of colors provides the visual identity of company or business.
Colors should emphasize the philosophy and ideals of the organization. While choosing colors for your corporate website design, take into consideration different color combinations, meanings of colors and theories based on them.
Logo
A logo is the brand identity of a company or business. It acts as an immediate recognition tool for the audiences. In fact, in the corporate world logos are so popular that it does not even have to be accompanied with the company name. People just know by looking at the logo.
However, though a logo is a very crucial aspect in the brand strategy of a company, it seldom works without mettle. It does allow people to differentiate the company from it competitors but it needs to be backed with enough brand potency. Corporate logos should be clean and simple and carry the brand value along with it.
Brand Value
Corporate websites are the online face of the organization. Therefore it should reflect and promote the brand value of the business. How a website looks and performs on the World Wide Web often decides the way it is perceive in corporate circles. It is very important for websites to create brand recognition for the business and promote its prime aims and objectives.
Quality
As mentioned before, corporate website design should illustrate the quality of the organization and business and portray it as an industry leader. Apart from promoting the products and services of the company
, website design should also seek to showcase the quality of the same.
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