I’ve dived inside a number of client Google AdWords campaigns over

the past few months – much to my surprise

And one of the things that’s absolutely shocked me is the lack

of measurement.

I mean, come on guys and gale seriously…

How the heck can you manage an AdWords campaign if you have

no idea how any of the metrics are converting? It’s like planning to run a marathon without knowing what you need to do to preare.

You just can’t do it. It’s impossible.

What I am going to share with you here is a few tried and tested facts which apply to any business…

And that of course means your as well.

You are not a lone business that doesn’t experience just like an yother business.

Have you heard of the pareto principle? Will here it is again in terms of Google AdWords.

80% of your business will come from 20% of your customers.

That’s a well known and well tested fact in any business that does Google AdWords.

And most likely, if you took the time and dived in, you’d find 80% of your business in any campaign, at an ytime would be telling you the same story…

Google

Facebook

etc.

… would be generated from 20% of your clicks.

But how can you know, if you don’t measure it?

Let’s crunch a few numbers…

Let’s imagine you’re spending $100k on Google ads, like my client is.

But you don’t know where your business is coming from.

Your stuck, right? Your hands are tied?

But what if you measured it, and discovered there was $200k in profit

being generated by that $100k ad spend.

Well, that’s a good thing… yeah?

And that’s where most would stop.

But what if we dived a little deeper and discovered that $160k of that

$200k in profit was being generated by just $20k in ad spend.

And that other $40k… was being generated by $80k or ad spend?

Based on that knowledge, you could make decisions… right?

For instance, you could cut your advertising spend from $100k a year

to $20k and pocket $140k.

Then you could take that other $80k and test it in other advertising

vehicles which are more profitable.

Please, don’t just measure the amount of clicks.

Dive deeper.

Work out the cost per conversion.

Be strategic about your clicks.

It’s worth thousands upon thousands of dollars to you.

Article Source: http://EzineArticles.com/10172452

Partner Links

CNC Machining Toronto
Whether you are looking for production of custom CNC machined rods, bearings, bushings or moulds manufactured from carbon, graphite, nylon, Delrin or bronze or looking for a reliable source for carbon or graphite feeder stock, Machining Solutions can meet your requirements.

corporatefitnessdallas.com
Dallas fitness coach for individual at home or corporate fitness coaching top to bottom from workouts to mean plans.

Rat Removal Dallas Houston
We specialize in permanently resolving and remediating rodent infestations! We offer rodent control, rat removal, squirrel removal, raccoon removal and more services in Dallas and Houston, TX

Short Term Furnished Rental Newcastle NSW
Luxury loft in Cooks Hill / Newcastle NSW. Two bedroom loft-style apartment available for short term accommodation.

fraud.ca
General information website.

Exterior Renovation Company in Austin TX
Highlands Exteriors specializes in Replacement Windows Siding Installation Doors and Entries Roofing and Roof Replacement Foundation Repair Outdoor Spaces: Fences & Patios Painting and Trim Any Exterior Component

www.thebarberlawfirm.com
The Barber Law Firm is a highly rated personal injury law firm serving Dallas, TX and surrounding areas.

newbrunswicktravelplanner.com
New Brunswick vacation planner.

For more info
Located in Northern Ontario, we are your number one hunting, fishing and family vacation lodge. We pride ourselves on providing our guests with top notch accommodations and hunting and fishing guides. Northern Ontario is a great place to hunt and fish or just to enjoy a leisure vacation with family.

www.AccidentRecovery.org
Accident Recovery will find you an Attorney in Dallas to look at everything that may apply under Texas law regarding your situation. It’s our goal to obtain the best recovery possible for you, a recovery that includes: Provides for your future medical needs Pays for your past medical expenses Past and future pain, suffering and mental anguish Lost wages

The Beatles
The Beatles were an English rock band formed in Liverpool, in 1960. They became the most commercially successful and critically acclaimed act in the history of music.[1] Their best-known lineup consisted of John Lennon, Paul McCartney, George Harrison, and Ringo Starr.

History of Google
Read the history of Google!

uniquebatik.com
Clothing, accessories, clothing, bags, jewelry, new products all the time.