What is SEO & what are the benefits
Search engine optimization or SEO is a process created to raise organic visibility for specific search queries and thus improve the rating of your site. SEO works to improve traffic to your website, both qualitatively and quantitatively, by creating certain onsite changes. It includes: Focusing on speed, the content of web pages, interactivity, mobile-friendliness, on-page […]
The Importance of Online Reviews, Are Your Online Reviews Attracting Customers Or Chasing Them Away?
Online reviews are one of the most common tools that customers use today to get information about your business. Try entering the search “Your Business-Name reviews” into Google and go through the results which will include Google and possibly Facebook, Yelp, and the Better business Bureau. Looking at these results will tell you what your […]
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5 SEO Trends to Watch
What is Search Engine Optimization (SEO)? When a user conducts a search on Google, the company functions as a librarian, overseeing a massive library with a global book collection. The word search has to be precise and pertinent. As a result, optimizing keywords is critical for making internet searches quicker and more accurate. An SEO […]
How Pay-Per-Click Advertising Drives Profit and Brand Awareness
How PPC Helps You Reach Your Customers Pay-per-click advertising plays a significant role in any marketing strategy. That can be a bold statement for some, especially since this advertising strategy intimidates many small- to mid-size business owners. And if you’re like many people, you can’t help but wonder, “Does pay-per-click work?” You figure that if […]
How to Make a Million Dollars in Your Business-And Why You Probably Won’t
What’s essential before your business can grow to the next level I’m sure you’ve seen the headlines: “5 Steps to Creating a Million-Dollar Business” “How to Make a Million Dollars in 30 Days” or how about “How to Make a Million Dollars Online in 2 Minutes” (Yes, this is a YouTube video title!) What comes […]
Social Media Trends & Direction in 2020
Social A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving the user experience. As […]
The Ins and Outs on AdWords
I’ve dived inside a number of client Google AdWords campaigns over the past few months – much to my surprise And one of the things that’s absolutely shocked me is the lack of measurement. I mean, come on guys and gale seriously… How the heck can you manage an AdWords campaign if you have no […]